Trump and John Kennedy were both pioneers in terms of political communication.
JFK understood the importance of television quickly and more completely than
his political competitors. After he came into the White House, he broadcasted
live press conferences events that gained larger audiences and allowed him the
opportunity to speak directly to Americans without newsroom editors. Trump is a
professional of the newest forms of political communication, both on cables
news programs and in social media, primarily Twitter. No one in recent presidential
politics has tapped into the power of the new digital instruments of political
communication more effectively, or more often than Trump.