Case domain available for EU, and other International

Case Study

The new Kickstarter Company – Apption Labs Ltd., has
developed their first product the MEATER – A Wireless Thermometer.

Situation

Their main headquarters, based in USA, has been getting an
increase of sales since their changed from ‘Pre-Order Only’ to ‘Shipping Now’.
As the website’s domain is also based in USA, many customers from all over the
world order from this one domain. There has been an uprising problem of custom
payments and VAT pay due to the domain being located in the USA for other
countries. The team are being asked to design and implement a
structure/software where there will also be a domain available for EU, and
other International countries – as the product has spread its popularity widely
worldwide.

Solution

Development team creates a domain for EU, International and
Australia (as it operates slightly differently) so customers can order their
purchases through these websites instead of it going through all the US site.

Company creates a base in UK and an appropriate location for
international shipping so customs and vat can be avoided and will ease
customers when ordering.

Recommendation

A Dynamic Systems Development approach would be best for
this scenario. As it is a Kickstarter Company, their team will not be big, but
will be small to medium. It is more efficient for smaller teams to produce
quality and fast paced production in this case.

The team first set a budget and a deadline to when they
should finish this in order to retain customer satisfaction and not lose out on
sales. Each domain will be set and will be tested under a prototype ensuring
the currency values and information displayed for the customers depending on
their region/country is correct.

Discussion will then be made ensuring that they are able to
budget well for the project as shipping from multiple stations and not just the
USA can save a lot on shipping costs for the company.

Customers orders will then be split according to their
domain, and development team creates multiple email addresses for customer
support to easily maintain and track orders from different countries. USA team
will then only focus on USA/Canada orders, tracking numbers and shipping – and EU
team will handle EU and rest of the world for now.

The team will then slowly increment creating a base for Asia/Australia
to even reduce shipping costs and split the tracking and customer orders system
better.